§ 21.11.010. Purpose.

The purpose of this chapter is to promote the public health, safety, and welfare by establishing standards and criteria for the construction, installation, maintenance, and operation of signs in the municipality, which are subject to the provisions of this chapter. It is the further purpose to provide for the removal of those signs that do not comply with these regulations. More specifically, this chapter is intended to:

A.

Enhance and protect the physical appearance of the municipality.

B.

Protect property values.

C.

Promote and maintain visually attractive, high value residential, retail, commercial, and industrial districts.

D.

Promote the economic well being of the community by creating a favorable physical image.

E.

Ensure that signs are located and designed to:

1.

Provide an effective means of way finding in the community.

2.

Afford the community an equal and fair way to advertise and promote its products and services.

3.

Reduce sign clutter and the distractions and confusion that may be contributing factors in traffic congestion and accidents, and maintain a safe and orderly pedestrian and vehicular environment.

4.

Minimize the disruption of the scenic views which when maintained protect important community values.

5.

Respect the unique climatic conditions such as the amount of snow fall and the effect of sustained snow piles, the amount of daylight, and the acute shadows regularly occurring on the landscape.

6.

Afford businesses, individuals, and institutions a reasonable opportunity to use signs as an effective means of communication.

F.

Provide review procedures that assure that signs are consistent with the municipality's objectives and within the municipality's capacity to efficiently administer the regulations.

G.

Prohibit all signs not expressly permitted by this chapter.

(AO 2012-124(S), 2-26-13)